Sanrio concept work never used. circa 2011. done for a company that was licensing Sanrio characters. they deemed my concepts “too edgy” for kids.
This has happened a lot. I’ve sinced toned down my “Acrylicana®” influence on hired concept work unless asked for expressly (to be fair, my liaison really dug my stuff and we and the team really wanted it to fly w/ the suits that were licensing Sanrio).